In a nutshell
- 💼 Hexagram 14 – Great Possession: Audit and package assets, launch a premium tier with a speed guarantee, and leverage visibility to lift pricing power while keeping delivery disciplined.
- 🔁 Hexagram 42 – Increase: Engineer reciprocity with co-branded bundles, simple revenue-share deals, and a time-boxed “increase window”; prioritise outcomes over feature bloat to protect margins.
- 🧰 Hexagram 26 – Great Taming: Build capacity first—triage the pipeline, enforce “No-Discount January,” and standardise templates to accelerate onboarding and improve unit economics.
- 🤝 Hexagram 45 – Gathering Together: Convene buyers via a focused roundtable, seed social proof, and convert interest with limited pre-orders or founding-member pricing without over-monetising community trust.
- 📈 Execution Snapshot: Use the pull→lever→move→risk table and pros–cons contrasts to stress-test plans, then track lifts in conversion, velocity, and margin by month’s end.
Markets are waking from the holiday lull, budgets are being unlocked, and decision-makers are finally answering calls. On January 7, 2026, four classic I Ching pulls provide a practical framework for attracting major financial flow: stewarding what you have, inviting increase through reciprocity, building capacity, and convening allies. While divination has poetic origins, its value today is tactical: it forces focus. Read these pulls as operating instructions, not superstition. Below, I translate each hexagram into clear moves you can make before close of business—pitches to send, prices to set, and partnerships to cement—so cash can follow clarity.
Hexagram 14: Great Possession – Steward Your Assets Boldly
This pull is not a lottery ticket; it is a stewardship test. Hexagram 14 signals that value is already in your hands—audience, contracts, data, inventory, intellectual property—waiting to be orchestrated into revenue. The wealth is in your structure. Today, list every asset you control and ask: how can one be packaged, licensed, or priced to unlock a bigger cheque this month? For a UK consultant, that might mean turning bespoke advice into a fixed-fee diagnostic and a three-tier retainer. For a retailer, it could be bundling slow movers with a hero SKU to lift average order values.
Try a rapid “value ladder” experiment: add a premium tier that includes a speed guarantee, priority support, or exclusive access. It reframes the market’s anchor while increasing willingness to pay. Equally, treat visibility as an asset. Pitch one authoritative guest article or podcast hit that drives high-intent leads; media is oxygen for pricing power. Great Possession rewards generosity with discipline: give away the map, charge for the guided trek.
Pros vs. Cons
– Pros: Raises pricing power, clarifies proposition, compounds trust.
– Cons: Risks scope creep; demands stronger delivery systems. Mitigate via tight SLAs and capacity caps.
Hexagram 42: Increase – Make Reciprocity Your Money Magnet
Increase is the economics of mutual benefit. You grow by helping others grow, and the ledger tilts in your favour because you created net surplus. Today’s money magnet is reciprocity engineered on purpose. Identify one partner with complementary reach (an agency, SaaS tool, or trade body) and propose a co-branded offer that aligns incentives: a revenue share, a bundled discount, or a lead swap. Keep terms simple, transparent, and time-boxed to 30 days, so momentum beats meetings.
Consider a tiered pricing test: add a value-add that costs little but feels big—priority onboarding or quarterly strategy hours—then announce a 10-day “increase window”. Behavioural economics meets tradition: a bounded upgrade path nudges action without slashing price. A small London fintech told me they lifted MRR 17% in one quarter by simply unbundling set-up support into a paid accelerator; the partner who co-hosted their webinar earned a referral fee, and both sides won. Increase is not charity; it is compounding.
Why “more” isn’t always better: stacking features that users won’t use drags margins. Focus on outcomes customers prize—speed, certainty, status—rather than kitchen-sink add-ons.
| Pull (Hexagram) | Financial Lever | Today’s Move | Risk to Watch |
|---|---|---|---|
| 14 – Great Possession | Pricing power; asset packaging | Launch a premium tier with a speed guarantee | Overpromising delivery |
| 42 – Increase | Partnership-led growth | Offer a co-branded bundle with revenue share | Complex terms slowing execution |
| 26 – Great Taming | Capacity building; pipeline control | Institute “No-Discount January” and backlog grooming | Short-term sales dip |
| 45 – Gathering Together | Community capital and demand | Host a buyer roundtable and pre-sell | Low turnout without a clear hook |
Hexagram 26: Taming Power of the Great – Build Capacity Before You Spend
Great Taming is disciplined accumulation: skill, systems, and cash buffers. If you want big flow, make a bigger pipe. Today, strengthen the channel before pouring in the water. Map your January pipeline: who is ready to close, who needs nurturing, who should be disqualified. Kill “maybes” that consume energy but never convert; free that bandwidth for high-probability deals. Implement a “No-Discount January” policy, replacing price cuts with value swaps (extended warranty, onboarding sprint). This preserves margin while signalling confidence.
Operationally, invest a morning in creating templates: proposal shells, case-study one-pagers, onboarding checklists. These shave hours off each sale and shorten time-to-value. A Bristol agency I interviewed cut their average close time from 28 to 14 days by introducing a two-step proposal and a 48-hour kickoff promise—clients paid faster because delivery began faster. Capacity is cash flow in slow motion.
Pros vs. Cons
– Pros: Better unit economics, fewer heroics, more predictable delivery.
– Cons: Requires saying “not now” to tempting but misaligned opportunities. Mitigate with a quarterly waitlist: scarcity without rejection.
Hexagram 45: Gathering Together – Convene Buyers and Turn Trust Into Revenue
Gathering Together is the pull of the crowd—networks, memberships, user groups, and micro-communities that turn attention into demand. Your convening power is commercial power. Today, schedule a 45-minute virtual roundtable for the final week of January with a specific commercial outcome: pre-selling a cohort, securing letters of intent, or validating a new tier. Frame it around an urgent problem (“How to Cut Vendor Lead Times by 30% in Q1”) and seed the room with two credible customers to anchor social proof.
Add a limited pre-order or founding-member price that expires seven days after the event. That time boundary turns enthusiasm into receipts. If you operate in e-commerce, adapt this to a “collective buy”—customers register interest and unlock a better price once a threshold is hit. You de-risk inventory, they gain value, and cash lands up-front. The caveat: communities sour when they’re over-monetised. Give them a reason to gather that stands without the sale—insight, access, or recognition—and the sale will follow naturally.
Quick checklist for today:
– Invite list of 12 high-fit buyers; aim for 5 attendees.
– One-page agenda, one clear ask, one frictionless checkout.
– Follow-up within two hours while commitment is hot.
Each of these I Ching pulls converts ancient counsel into crisp moves you can make before the day is out: inventory what you control, design win–wins, fortify capacity, and convene demand. Major financial flow rarely arrives as a windfall; it arrives because you built a path it can follow. If you action even one pull today, document the baseline and measure the lift in pricing, velocity, or conversion by month’s end. Which pull will you test first—and what is the smallest, bold step you can take before close of play to prove it works?
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